campaign training

A different view offers campaign training days to meet client's specific needs. Usually campaign training is built around a specific project or proposal. A general introduction day has the following basic structure:

  • What a campaign is and is not. What campaigns can achieve and what they can't.
  • How to build a campaign strategy.
  • Why we need a central locking concept.
  • The 7 jewels of campaigning.
  • Introduction to basic campaigning tools: mapping, routing, SMART objectives.