• campaign assessment
• campagin design
• campagin training

Campaign design

Working with campaigners and other organisational stakeholders, A different view can undertake a full structural design for a new campaign of for the re-launch of an existing campaign.

Stage 1. Discovery.

• Initial background research.
• Key person interviews.
• Recommendations for Key audience research.
• Initial recommendations for the scope and nature of the proposed campaign.

Stage 2. Foundation design.

• Detailed mapping analysis of issue structure, influences and pressure point analysis.
• Commissioning of research on actor and audiences, issue perceptions, related attitudes.
• Commissioning logistical research.
• From the outputs of the above, initial route mapping and objectives setting.
• Central concept proposal.
• Communications proposal.
• Initial tactics and activities proposal.
• Resource, timing analysis and recommendations.

The campaign design, once agreed is handed across for implementation. Further campaign input follows the campaign assessment process as above.