Campaign design
Working with campaigners and other organisational stakeholders, A different view can undertake a full structural design for a new campaign of for the re-launch of an existing campaign.
Stage 1. Discovery.
- Initial background research.
- Key person interviews.
- Recommendations for Key audience research.
- Initial recommendations for the scope and nature of the proposed campaign.
Stage 2. Foundation design.
- Detailed mapping analysis of issue structure, influences and pressure point analysis.
- Commissioning of research on actor and audiences, issue perceptions, related attitudes.
- Commissioning logistical research.
- From the outputs of the above, initial route mapping and objectives setting.
- Central concept proposal.
- Communications proposal.
- Initial tactics and activities proposal.
- Resource, timing analysis and recommendations.
The campaign design, once agreed is handed across for implementation. Further campaign input follows the campaign assessment process as above.