Influence mapping

Similar to issue mapping but here we concentrate on the powers that can be brought to bear on the issue, and identifying principle actors and audiences

Diagrams: Influence mapping

Source: A different view

In this simple map, f is directly influenced by a,e,d and g. C has a weak direct influence on f but very strong influence over a and e. C's cumulative influence over f may not be apparent at first site. Note also the size of the box's. C is more influential than a. F can exert a strong general influence because it represents the influences of a,b,c,d and g.

Key questions for influence mappers.

  • Who is a key player?
  • Whom do they influence?
  • How are they influenced?
  • What are their goals?
  • How great is their influence?
  • To whom are they connected?