end game

End game campaigning is about quickly gathering up all of the loose ends that follow from the critical phase in order to avoid being drawn into the illusion of victory phase. It is about ensuring the campaign has taken over the narrative of events to establish a new reality and that work is done to ensure that the temporary change the campaign achieved is converted into long term irreversible change. End gaming is about rapid consolidation. Objectives set for this phase need to fully deliver the achievements forced by the critical phase. Campaigns that fail to play out the end game can all too easily "snatch defeat from the jaws of victory".